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eCommerce Media Buyer

Company: Spigot, Inc.
Location: Fort Myers
Posted on: June 7, 2020

Job Description:

POSITION OVERVIEWThe Media Buyer's main goal is to grow app installs through search, display, social, native, and influencer advertising on Google AdWords, Microsoft Ads, YouTube, Taboola and/or other networks as necessary. Primary duties include:Campaign Management: Develop, deploy, and optimize search and display campaigns which drive traffic to our proprietary application portals.Research & Analysis: Conduct market/competitor research to be leveraged in the execution of campaigns; Analyze conversion data, identify trends, and optimize campaigns to meet agreed upon CPA targets and ROI goals. Testing: Aggressively A/B test ad copy to maximize CTR.Business Development: Independently identify and present new campaign opportunities to appropriate stakeholders. CANDIDATE OVERVIEWThe successful candidate will be an inspiring and confident leader with at least:3-5 years digital media buying experienceExpert-level understanding of Social and Native PlatformsStrong knowledge of Google Ads, and Microsoft Ads preferredExperience managing high budget and high-volume campaignsBasic familiarity with ExcelBasic HTML knowledge is a plusThe successful candidate will also demonstrate the following abilities: Communication (written & oral): Must have strong interpersonal skills and the ability to establish, develop, and maintain business relationships. Must also have excellent presentation and negotiation skills.Proven Track Record: Have a successful work history of meeting deadlines and commitments. Adaptability: Capable of adjusting to quickly shifting priorities.Resourceful: Looks for ways to achieve goals utilizing available resources.Industry Knowledge: Have a solid understanding of how online Social, Native, display and search, advertising works.Team Player: Demonstrates a strong ability to support department staff members and managers, and establish collaborative relationships with peers. Desire to Win: Willingness to go above and beyond specific requirements and desire to exceed expectations.

Keywords: Spigot, Inc., Bonita Springs , eCommerce Media Buyer, Advertising , Fort Myers, Florida

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