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Digital Media Buyer

Company: Pixoul
Location: Bonita Springs
Posted on: January 10, 2022

Job Description:

We are looking for a Media Buyer for our office in Bonita Springs to negotiate and buy advertising inventory. You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices. In this role, you should be an effective negotiator, critical thinker and able to establish trust and build rapport with clients and media professionals. If you're knowledgeable about current media channels and advertising options, we'd like to meet you. Your goal will be to optimize ad exposure and outdo competition while staying within budgets.

Responsibilities

  • You will develop, deploy, and optimize digital distribution partnerships with key platforms and providers.
  • Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications.
  • Perform market research to refine paid media strategies and identify marketplace opportunities for new products and marketing pitches.
  • Have a creative knack for constructing killer ad copy, and can drive brass-tacks cost per action (CPA) performance across a variety of media types and cost structure, be it on a cost per impression (CPM), cost per click (CPC), or cost per install (CPI) basis.
  • Analyze, review, and report on effectiveness of campaigns and provide insights/recommendations.
  • Text and image creative creation, split testing, and optimization.
  • Know to the ins and outs of user-base segmentation, and how to identify and scale profitable cohorts.
  • Source level bid optimizations to hit product LTV and ROI targets.

    Requirements
    • 2+ years of professional experience running performance based (CPC/CPI/CPA) mobile ad campaigns on a variety of mediums - Facebook, Google, Affiliate Networks and other buying platforms.
    • Experience analyzing conversion rates, click-through rates, retention rates, lifetime value (LTV) and other common KPI's.
    • Proficient with Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF, etc.)
    • Firsthand experience creating ad copy - text and graphics.
    • Experience with SQL is preferred.
    • Advanced Photoshop skills, Illustrator experience preferred.
    • Mobile advertising experience preferred.
    • Excellent interpretive skills, with the ability to ability to translate raw data into actionable outcomes.
    • Bachelor's degree or equivalent experience

Keywords: Pixoul, Bonita Springs , Digital Media Buyer, Advertising , Bonita Springs, Florida

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