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SOCIAL MEDIA MARKETING SPECIALIST

Company: LW Marketing
Location: Bonita Springs
Posted on: January 15, 2022

Job Description:

LW Marketing and Consulting is seeking to hire a talented Social Media Marketing Specialist to join our team. If you are passionate about growing social media channels for B2B and B2C and a self-started, this would be a great fit.
Our company's primary focus is providing marketing services for our largest client, eDist.com, the largest sales and support organization for Speech Solutions in the USA and Canada. This year in our Cloud Solutions, we project a minimum of 25% growth.This is an in-house position. No remote work options available.The primary focus of the position will be writing and creating informed and engaging social media content that appeals to targeted audiences. The content will be posted in appropriate formats on various social channels. To as a succeed as a social media coordinator on our team, the candidate will need to also follow brand voice and guidelines and monitor KPI's to improve paid and organic performance.Why work here?We have a fun and relaxed, but "get-it-done" work environmentCasual dress is our normal office attireWe pride ourselves on our knowledge, professionalism, integrity and innovationWe are unique in the market and thrive by implementing cutting edge techniques and technologyOur core value is "make it fun every day!"We are poised for massive growth and opportunityResponsibilities

  • Minimum of 3 years' experience utilizing social media for businesses
  • Knowledge of social media channels including Facebook, LinkedIn, GMB
  • Ability to utilize social media for impressions, reach and brand awareness
  • Experience understanding buyer personas
  • Creating targeted ad campaigns on LinkedIn and Facebook
  • Must be familiar with Facebook Ads Manager and LinkedIn Campaign Manager
  • Tracking performance (ROI, KPIs) of paid social media campaigns
  • Knowledge of Google Analytics
  • Experience and Knowledge of eCommerce
  • Utilizing social media marketing tools such as Loomly, Hootsuite
  • Understanding KPI's and defining them specifically for social media
  • Tracking engagement and utilizing SEO tools such as SEMRush to optimize content
  • Creating lead generation campaigns
  • Must be highly organized and able to work independently to meet deadlines
  • Creating reports using existing toolsBonus Skills
    • Previous work with law firms, healthcare industry or b2b marketing a plus
    • Adobe Spark, Canva, Photoshop, Illustrator, Premiere experience a plus
    • Creating short video content for social media purposes
    • Zoho Platform Experience (CRM, Projects)
    • Experience writing blog posts related to our target sectors
    • Facebook Blueprint certification
    • Familiarity with Wordpress
    • Agency and corporate experience a plus
    • Degree in Marketing or related fieldCompensation and Benefits:Salary is commensurate with experiencePaid holidays and Paid Time Off (PTO) available to all full-time employeesHealth/Medical, Dental, Vision, Life, Disability, 401k with company match and FSA, all available per company policyThis is a full-time hourly position based in Bonita Springs, FL, 34134.Office hours are Monday - Friday 9:00 AM to 6:00 PMPhysical Requirements:Prolonged periods sitting or standing at a desk and working on a computerMust be able to lift up to 15 pounds at timesApplying for this position:Please apply in the careers section of our company website for LW MarketingPre-screening questions are required to process the applicationApplying on External Job Platforms:Certain job platforms will not present the pre-screening questionnaire. In this case, please apply via the company website to expedite your application.External applications without pre-screening questions attached will require an additional stepOffers of employment are contingent upon successful completion of background check and drug screeningLW Marketing & Consulting is an equal opportunity employer

Keywords: LW Marketing, Bonita Springs , SOCIAL MEDIA MARKETING SPECIALIST, Advertising , Bonita Springs, Florida

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