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Field Marketing Specialist

Company: Realogy
Location: Bonita Springs
Posted on: May 15, 2022

Job Description:

Job Description: Coldwell Banker Realty has been the 1 residential real estate brokerage in America for 24 years, and our 140 person plus national field marketing team is dedicated to helping us hit 25 We are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker's industry-leading programs and technology products. This position plays an important role by helping protect the company's brand image and showcasing our unique value proposition for agents (our "Core 4"). We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you've been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further A successful Field Marketing Specialist will work in offices in Bonita Springs, Cape Coral, Lakewood Ranch, Fort Myers, Longboat Key, St. Armands, Manatee, Naples. Marco Island, Punta Gorda, Sarasota and .Venice, and must be comfortable with the commute to and between these locations. Specific job duties include: Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth) Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials Source, develop, and post targeted local office and company content - community involvement Drive onboarding support socially including through the support of company recruiting and engagement efforts. Facilitate agent achievement & recognition related social media engagement Conducting an annual review of agents' "digital scorecard" to measure their online presence and identify opportunities for improvement Providing issue resolution and one-on-one assistance to agents as needed Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics. Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success Collaborate with Field Marketing Director, Field Marketing Managers and local company presidents on high profile and competitive opportunities & execution that align with local company positioning and culture Maintain connection with brand social media structure to insure consistency of message and branding. Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to act. Provide monthly engagement reporting. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information Local marketing ambassador/contact for upcoming Social Media Concierge effort. Preparing personalized recruiting presentations as requested for VIP agents, and participating in the presentation with the branch manager Working with the creative team to create and manage local recruiting and ad campaigns Attending and participating in regional marketing meetings and/or training sessions Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity Submitting consistent competitive intelligence samples to the recruiting intelligence portal Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state, and local Association of REALTORS - requirements; MLS and all Coldwell Banker identity standards Travel requirements include: Ability to, and an environment conducive for, work from home a day or two a week. Weekly local travel to multiple assigned offices within city limits The ideal candidate will have: Strong presentation, writing and public-speaking skills Strong project management skills Ability to follow direction with solid critical thinking and problem-solving skills Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure Ability to communicate effectively and professionally with employees and agents Demonstrate a solid understanding of basic design principles Candidates for the position must have: 4-year degree in marketing or related field (commensurate experience may be considered) preferred 2-years' experience in marketing, creative agency, or communications (field marketing preferred) Prior real estate industry experience preferred Experience working effectively within a multi-functional and multi-location environment Expert understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools Basic understanding of standard industry used graphic design software including InDesign and Adobe Creative Cloud Basic understanding of paid social media campaign development as well as social media platforms such as Facebook, LinkedIn, Instagram, and Twitter. Experience with training social media concepts in an online and in person environment LI-KI1 CBReferralEligible

Keywords: Realogy, Bonita Springs , Field Marketing Specialist, Advertising , Bonita Springs, Florida

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