Field Marketing Specialist
Company: Realogy
Location: Bonita Springs
Posted on: May 15, 2022
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Job Description:
Job Description: Coldwell Banker Realty has been the 1
residential real estate brokerage in America for 24 years, and our
140 person plus national field marketing team is dedicated to
helping us hit 25 We are looking for an enthusiastic and strategic
Field Marketing Specialist to support local real estate agents by
helping them build their business using Coldwell Banker's
industry-leading programs and technology products. This position
plays an important role by helping protect the company's brand
image and showcasing our unique value proposition for agents (our
"Core 4"). We value diversity and are seeking a talented pool of
candidates with different perspectives and backgrounds. So, if
you've been searching for a diverse and inclusive environment where
you can chase your curiosity, produce excellent work, and tackle
new challenges and opportunities daily, look no further A
successful Field Marketing Specialist will work in offices in
Bonita Springs, Cape Coral, Lakewood Ranch, Fort Myers, Longboat
Key, St. Armands, Manatee, Naples. Marco Island, Punta Gorda,
Sarasota and .Venice, and must be comfortable with the commute to
and between these locations. Specific job duties include: Working
with branch managers and leadership to identify and prioritize
agents who need strategic marketing and brand support Consulting
with agents on personal marketing strategies, through group and
individual sessions, while showcasing our Core 4 (agent production,
coaching, culture and helping them build personal wealth) Helping
real estate sales agents create a digital marketing strategy using
social media (organic and paid advertising), building an impactful
online profile, and promoting their online customer testimonials
Source, develop, and post targeted local office and company content
- community involvement Drive onboarding support socially including
through the support of company recruiting and engagement efforts.
Facilitate agent achievement & recognition related social media
engagement Conducting an annual review of agents' "digital
scorecard" to measure their online presence and identify
opportunities for improvement Providing issue resolution and
one-on-one assistance to agents as needed Preparing a monthly
calendar of educational and training opportunities and
promoting/presenting marketing workshops in-office and online on
multiple marketing related topics. Supporting multiple offices in
the region by attending and presenting at group and one-on-one
meetings, assisting with awards and recognition initiatives, and
representing offices in community outreach and company charitable
events Reaching out to and assisting office staff with newly
affiliated real estate agents in getting onboarded and set up for
success Collaborate with Field Marketing Director, Field Marketing
Managers and local company presidents on high profile and
competitive opportunities & execution that align with local company
positioning and culture Maintain connection with brand social media
structure to insure consistency of message and branding. Generate,
edit, publish, and share daily content (original text, images,
video, or HTML) that builds meaningful connections and encourages
community members to act. Provide monthly engagement reporting.
Continuously improve by capturing and analyzing the appropriate
social data/metrics, insights, and best practices, and then acting
on the information Local marketing ambassador/contact for upcoming
Social Media Concierge effort. Preparing personalized recruiting
presentations as requested for VIP agents, and participating in the
presentation with the branch manager Working with the creative team
to create and manage local recruiting and ad campaigns Attending
and participating in regional marketing meetings and/or training
sessions Communicating regularly with the Field Marketing Manager
and local leadership on key initiatives, challenges, and regional
activity Submitting consistent competitive intelligence samples to
the recruiting intelligence portal Staying on top of quality
issues, rules, industry regulations and protocols related to
marketing, such as acceptable Fair Housing language; national,
state, and local Association of REALTORS - requirements; MLS and
all Coldwell Banker identity standards Travel requirements include:
Ability to, and an environment conducive for, work from home a day
or two a week. Weekly local travel to multiple assigned offices
within city limits The ideal candidate will have: Strong
presentation, writing and public-speaking skills Strong project
management skills Ability to follow direction with solid critical
thinking and problem-solving skills Ability to effectively
prioritize work, consistently meet deadlines and follow-up on open
items to ensure a timely and acceptable closure Ability to
communicate effectively and professionally with employees and
agents Demonstrate a solid understanding of basic design principles
Candidates for the position must have: 4-year degree in marketing
or related field (commensurate experience may be considered)
preferred 2-years' experience in marketing, creative agency, or
communications (field marketing preferred) Prior real estate
industry experience preferred Experience working effectively within
a multi-functional and multi-location environment Expert
understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.)
and ability to learn other online tools Basic understanding of
standard industry used graphic design software including InDesign
and Adobe Creative Cloud Basic understanding of paid social media
campaign development as well as social media platforms such as
Facebook, LinkedIn, Instagram, and Twitter. Experience with
training social media concepts in an online and in person
environment LI-KI1 CBReferralEligible
Keywords: Realogy, Bonita Springs , Field Marketing Specialist, Advertising , Bonita Springs, Florida
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