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Marketing Brand Specialist

Company: Discovery Senior Living
Location: Bonita Springs
Posted on: May 17, 2023

Job Description:

About Discovery Senior Living -Discovery Senior Living ranksprominently among the 8 largest senior housing providers in the US, and isnationally renowned for designing, developing, marketing, and operating amulti-brand portfolio of upscale, luxury senior-living communities.With a 30-year reputation andmore than 15,000 existing homes or homes under development, our company is arecognized industry leader with a penchant for excellence and innovation.Discovery SeniorLiving offers a flexible work option, along with a comprehensive and affordablebenefits package.
Discovery Senior Living is hiring a Marketing Brand Specialist to join our home office team. - -This is not a remote opportunity.This collaborative position will partner with the Brand Strategist to set marketing strategies for Discovery Senior Living communities across national and regional brands. This includes coordinating and executing marketing tactics to meet or exceed lead generation goals, on time and on budget; partnering on investor presentations; trafficking jobs with Discovery Marketing Group; placing advertisements across various marketing channels; coordinating collateral development, new community photography and videos; - spearheading acquisition and CRM initiatives; and other special projects as assigned. -Responsiblities:

  • In collaboration with the Brand Strategist to execute and manage marketing tied to annual lead generation and budgeted occupancy goals for Discovery communities
  • Become well-versed in DSL markets, including an understanding of a select group of communities' competitive landscape and local socioeconomic factors
  • Track and analyze all community marketing initiatives and report findings to support ongoing lead generation initiatives to Brand Strategist
  • Research marketing opportunities to engage and differentiate community product and service offerings, and partner with Brand Strategist to execute
  • Open new agency jobs to support community marketing including flyers, email communications, collateral, newsletters, etc.
  • Assist with job trafficking, proofing and reporting as assigned
  • Act as the communications hub and liaison between internal teams and communities, and effectively communicate all aspects and progress of projects
  • Support the Brand Strategist with investor relations as it pertains to performance reporting for monthly presentations
  • Support new acquisitions/sales including collection and transfer of assets, account management and other transition elements as needed
  • Assist with community photography, drone footage and walk-through video tours, working with 3rd party vendors from conception to completion.
  • Oversee CRM updates and data entry including setting up media sources, new campaigns, events and ongoing clean-up
  • Collect and manage a repository of resident and team member testimonials and stories
    • Partner with digital support to traffic community website updates
    • Review monthly P & L reports and send accruals to accounting
    • Assist with community public relations and media engagement
    • Work on special marketing projects as directed by marketing leadership
    • Other duties as assignedQualifications:
      • Bachelor's degree in marketing, or other related area of specialty with four or more years of proven marketing experience
      • Experience with Excel, Microsoft Word, Power Point, Social Media platforms
      • Analysis and reporting experience
      • Knowledge using Customer Relationship Management software
      • Ability to thrive in a high-pressure environment
      • Strong attention to detail and deadlines
      • Multitasking skills for handling multiple projects, cross-divisionally
      • Critical thinking skills for identifying and addressing concerns
      • Innovative spirit, receptive to change and substantial organizational growth
      • Intense work ethic with a dedication to teamwork
      • Excellent grammar and editing skills - Benefits:In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package. - -Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. - -Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.If having a direct impact on the lives of others is appealing to you, apply today and join our team!EOE D/V

Keywords: Discovery Senior Living, Bonita Springs , Marketing Brand Specialist, Advertising , Bonita Springs, Florida

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