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Marketing Manager

Company: Creative World School Franchising Company Inc
Location: Bonita Springs
Posted on: February 15, 2020

Job Description:

Creative World School Franchising Company, a leader in early education schools, is hiring a Marketing Manager in Bonita Springs, FL. COMPANY: Creative World School (CW) educates the future! Currently we have 24 franchise schools with more openings planned in 2020. CW embraces excellence in early education through innovative engagement, integrated design and inspired learning. Our schools are full of fun, laughter and the joy of learning! We continue to grow our franchise brand by expanding our high-quality learning centers throughout the country. OPPORTUNITY: As our Marketing Manager, you will develop and implement the messaging and branding strategy for Creative World School. Use your digital marketing prowess among multiply platforms and audiences. Increase enrollment at the schools and drive leads for franchise expansion. Embrace a hands-on approach to further develop marketing assets and effectively support growth and development in target markets. Reporting to the CEO, you will drive strategy and manage tactical implementation that fuels our future growth. KEY ACCOUNTABILITIES: * Direct, oversee and implement strategic marketing campaigns and messaging for corporate and franchise owned businesses, with a primary focus on new media. * Manage all digital marketing communications including social media, Facebook, Google ads, SEO, email marketing, display ads and other pay- per-click services. * Create, track, and analyze lead generation campaigns and measure quantifiable results from all marketing activities. * Analyze website content for SEO while maintaining brand consistency and message legibility. * Develop and implement strategy initiatives and manage the related marketing budget. * Manage and update franchise website and corporate website including new school pages using WordPress. * Use your writing prowess to draft effective audience specific marketing collateral and social media posts. * Manage press release outreach and draft press releases and media alerts. * Manage outside marketing vendors and service providers. * Adapt quickly to new technology systems and software and train others * Assist in planning and implementation of live events. SUCCESS FACTORS: * BS degree in business or marketing or related marketing technology. * 5+ years of digital marketing experience, a plus within franchise or education environment. * Creative thinker with the ability to strategize and execute a plan. * Strong understanding of multiple marketing channels including print collateral, online advertising, we, social media, and video. * Experience with Facebook ads, Facebook Business Manager, Google Ads and Google analytics. * WordPress experience for website management. * Proficiency in Microsoft Office tools and Adobe Photoshop and Acrobat. * Accomplished writing skills for collateral and social media. * Experience with CRM systems and how to orchestrate for lead management. * Photography/videography is a plus. * Public speaking and group presentation experience is helpful. * Strong leadership skills and ability to work effectively across all departments, including franchise sales and education department. * Self-directed, flexible and adaptable to entrepreneurial growth. COMPENSATION AND BENEFITS: Creative World School will reward your marketing talents with a base salary of $75-85K, commensurate with your experience. You will receive an attractive benefit package that includes medical, vacation, life insurance, 401(k) retirement plan with matching contribution, and company bonus plan. Enjoy an entrepreneurial environment in our Bonita Springs corporate office. APPLY NOW: If you are a marketing professional with the ability to strategize and execute a plan, we encourage you to apply online now. To learn more about Creative World School Franchising Company, please visit: Marcie Arvelo, HR Consultant Safari Solutions Marketing / director of marketing / VP marketing / CRM / sales / branding / social media / digital marketing / creative / implement / franchise / lead generation / social media / google / brand awareness / PPC / SEO / early childhood education / pre-k / school / google analytics / franchise sales

Keywords: Creative World School Franchising Company Inc, Bonita Springs , Marketing Manager, Executive , Bonita Springs, Florida

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