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Marketing Manager

Company: Discovery Senior Living
Location: Bonita Springs
Posted on: May 8, 2020

Job Description:

About Discovery Senior Living

Discovery Senior Living is a family of companies which includes: Discovery Management Group, Discovery Development Group, Discovery Design Concepts, Discovery Realty Group, Discovery Marketing Group, and Discovery At Home, a Medicare-certified home healthcare company. With almost three decades of experience, the award-winning management group has been developing, building, marketing, and operating upscale, luxury senior-living communities across the United States. With a flourishing portfolio of more than 9,500 existing home or homes under development, Discovery Senior Living has become a recognized industry leader in creating world-class, resort-style communities.

Discovery Senior Living is looking for a Marketing Manager to join our home office team in Bonita Springs, FL.


This collaborative position will execute marketing and sales strategies including advertising, marketing collateral, media relations, analysis, tracking results, reporting on ROI, and managing monthly expenses within budget for Discovery Senior Living communities.


Manage DSL brand standards across all marketing channels

Become an expert of current and future DSL markets, taking ownership of the business unit through the understanding of the competition and local socioeconomic factors

Execute creative strategy and development of robust campaigns

Develop flyers, advertising, brochures, program support materials, presentation materials, direct mail and more for DSL markets

Implement, track and analyze digital marketing initiatives

Develop content and manage updates for DSL community websites

Grow social media engagement through community Facebook pages and other social channels

Grow video collection through the OneDay App

Strategize and support ongoing community lead generation and lead conversion events

Oversee the implementation and roll-out of new marketing initiatives

Manage the online reputation of DSL communities by monitoring and responding to reviews

Grow client reviews through Google, Facebook, and testimonials

Manage public relations and media engagement

Research marketing opportunities to engage and differentiate DSL product and service offerings

Other duties as assigned


Bachelor s degree in marketing with five or more years of proven marketing experience

Experience using Customer Relationship Management software

Two years analysis and reporting experience

Experience developing short and long-term marketing strategies with traditional and non- traditional marketing channels, creating sales-driven messaging, overseeing creative development, and forecasting response

Experience with Marketing Automation systems

Ability to track, analyze and report on ROI data

Experience with budget monitoring, GL codes and P & L reports

Ability to build relationships and articulate ideas well

Excellent grammar, editing and copy-writing skills


In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package.

Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.

Keywords: Discovery Senior Living, Bonita Springs , Marketing Manager, Executive , Bonita Springs, Florida

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