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Manager, Digital and Performance Marketing

Company: Surf 9 LLC
Location: Bonita Springs
Posted on: January 12, 2022

Job Description:

Job Overview:Surf 9 is seeking a results-driven digital marketing professional to serve as the subject matter expert of key online marketing channels The ideal candidate has proven experience in acquisition, conversion and retention tactics as well as optimizing the performance of these to achieve core KPI's. -Responsibilities

  • Lead digital marketing function supporting direct-to-consumer brands, licensed brand initiatives, outlet, online marketplaces, and corporate channels.
  • Develop and implement new customer acquisition, retention, and traffic-driving campaigns across paid and owned digital channels.
  • Manage paid digital media programs including SEM, display and retargeting while constantly evaluating and optimizing the performance of these programs.
  • Plan, book, and manage promotional campaigns with potential partners (affiliate), and online marketplaces (i.e., Amazon, Ebay, Walmart, Facebook Marketplace etc.)
  • Lead social paid media strategy and oversee the execution of organic and paid social campaigns across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, and TikTok).
  • Create and manage regular reporting and analysis including campaign & promotional performance, daily/monthly/annual sales, and site statistics.
  • Responsible for establishing clear objectives and strategies by channel and writing concise briefs for paid and owned digital marketing.
  • Own and oversee digital marketing budget.
  • Manage third-party relationships with digital marketing partners.
  • Collaborate cross-functionally with creative, e-commerce, direct to consumer, and wholesale to support key brand-building and revenue-driving campaigns and initiatives
  • Consistently research industry trends and patterns to uncover new opportunities.
  • Advocate best practices and contribute to thought leadership for the digital communications strategy. -Other duties and responsibilities: This job description does not list all job duties. Occasionally supervisors or managers may ask you to perform other duties. Performance is measured against the tasks listed in this job description and these other duties. -Qualifications:
    • Preferred Skills, Education, and Experience:
    • 4-year degree from a college or university.
    • 4-6 years of digital marketing experience is required, e-commerce preferred.
    • Experience with e-commerce analytics tools. ex. Google Analytics.
    • Experience using a CRM database. (Preferred)
    • Amazon AMS experience (Preferred)
    • Proficient in Microsoft Office programs: Microsoft Excel, Word, Outlook, PowerPoint.
    • Experience with Google Ad Words, Facebook Ads Manager, Salesforce, Impact, Sprout Social or similar platforms.
    • Must be deadline-driven
    • Flexible, adaptable with the ability to work under pressure to meet deadlines in a fast-paced environment.
    • Experience managing internal and cross-departmental teams.
    • Understanding of Internet trends, user behaviors, and commerce.
    • Positive attitude with a creative mindset and ability to think outside the box.
    • Ability to produce on-time quality deliverables in a deadline-driven environment while balancing multiple priorities
    • Excellent communication, organization, time management and analytical/problem-solving skills.
    • Employee Covid-19 vaccination is required for employment, subject to Title VII exceptions.

Keywords: Surf 9 LLC, Bonita Springs , Manager, Digital and Performance Marketing, Executive , Bonita Springs, Florida

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