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Director, Marketing

Company: Surf 9 LLC
Location: Bonita Springs
Posted on: June 20, 2022

Job Description:

Job Overview: Director of Marketing will direct all go-to-market and marketing efforts for licensed and owned brands from strategy to execution. The key focus will be to support the sales team as well as drive sell-through and the management of exceptional product presentations and strategies across sales channels. This position requires experience across the full suite of marketing disciplines.Duties & Responsibilities:

  • Manage a product marketing team to deliver strategies through execution across the full marketing mix.
  • Partner with PD and Sales in creating clear product positioning strategies and product segmentation.
  • Craft compelling messages across marketing channels (Product pages, Packaging, landing pages, ad campaigns etc)
  • Manage the development of content to support sales staff to drive sales growth.
  • Create and manage the implementation of retail presentations including packaging, in-store and online presentations to maximize sell-through.
  • Develop product launch and GTM strategies and oversee the execution of creative and project development.
  • Manage the planning and execution of supporting communication strategies including earned media outreach and influencer and content creator relationships.
  • Manage a team of content creators and vendors while partnering with the creative team to deliver marketing assets for go-to-market strategy.
  • Develop clear product knowledge materials to distribute to agencies, vendors, partners, brands etc.Qualifications:
    • Bachelor's degree in business administration, marketing, and communication or other relevant fields.
    • Experience with outdoor, sporting goods or lifestyle brands preferred.
    • Experience in the design and production of digital and print collateral.
    • Experience in working with creative teams, both internal and external.
    • Extensive experience with digital marketing, e-commerce, social platforms & traditional marketing.
    • Willingness and ability to be both hands-on with all levels of the organization.
    • Experience developing campaigns across multiple channels including email, direct mail, paid media, search ads, etc.
    • Data-driven mindset with experience developing a KPI framework and tracking performance against stated goals.
    • Excellent oral and written communication skills.
    • Employee Covid-19 vaccination is required for employment, subject to Title VII exceptions.

Keywords: Surf 9 LLC, Bonita Springs , Director, Marketing, Executive , Bonita Springs, Florida

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