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Senior Digital Marketing Manager (Naples)

Company: SPOT Pet Insurance
Location: Bonita Springs
Posted on: November 19, 2022

Job Description:

Spot Pet Insurance is looking for a consumer-centric, data-driven Senior Marketing Manager to join our exciting and fast-paced team in South Florida. We have very ambitious plans for this rapidly growing business and are looking for an experienced Marketing leader and builder.
The Digital Marketing Manager will work on the brand experience marketing and performance-based campaigns. The ideal candidate will be a seasoned data-driven marketing professional who can blend priorities between strategic and executional initiatives responsible for creating, managing and optimizing PPC / Display / Programmatic campaigns across digital media platforms, you ll work collaboratively to accelerate the growth of the Digital Marketing channel to achieve business goals and performance KPIs.

Responsibilities:

  • You will analyze performance, run diagnostics, draft analyses, run experiments, optimize existing campaigns, and build new ones
  • Your goal is to prioritize the most scalable opportunities and build a portfolio of customer acquisition sources that are incremental to Digital Marketing.
  • Learn fast, move fast, run experiments quickly, and prioritize your decisions based on business impact.
  • Create campaigns from the ground up, including keyword research, creative assets, competitor analysis, and ad copy creation and testing.
  • Analyze campaign performance, perform deep dive analysis, and identify opportunities for growing or optimizing search marketing performance.
  • Maintain your digital marketing campaigns with the latest customer data partners, behavioral trends, and industry insights
  • Test and optimize automation settings like bids, keywords, banner ads, text ads, ad extensions, product feeds, and landing pages

    Qualifications:
    You will need the right balance of marketing and technology experience, as well as business judgment and technical aptitude
    • Bachelor s degree or higher in economics, computer science, mathematics, marketing, or a related discipline.
      • 6-8 years of experience in digital marketing channels including (search, display, retargeting, programmatic), preferably focused on ecommerce or performance/direct response
        • Certified Experience managing Google Ads / Bing Ads / Programmatic Media platforms.
          • Experience managing customer data and creating audience segmentation strategies to enhance campaign personalization capabilities.
            • Experience with analytics platforms including Google Analytics and Funnel.
              • Advanced experience in Microsoft Excel
                • The ability to analyze large datasets to gain insights and make confident recommendations
                  • Strong mathematical, analytical, and communication skills (written and verbal)
                    • Experience with A/B and multivariate testing and specific actions taken as a result
                      • Ability to effectively work with marketers, product managers and engineers alike
                        • A tenacious attitude for learning and taking on new challenges, and entrepreneurial / self-starting mentality
                          • Demonstrable organizational skills, and ability to work independently with a backlog of projects and tasks.
                            • Customer-first mindset and passion for delivering the best end-to-end experience
                              • Must have attention to detail and possess critical thinking skills
                                • Strong verbal and written communication skills.

Keywords: SPOT Pet Insurance, Bonita Springs , Senior Digital Marketing Manager (Naples), Executive , Bonita Springs, Florida

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