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Marketing Technology Specialist

Company: Jobot
Location: Bonita Springs
Posted on: November 22, 2021

Job Description:

Well-established, industry leading Senior Living Community provider seeks experienced Marketing Technology Specialist to join our prominent team!!!This Jobot Job is hosted by: Kevin MartinoAre you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.A bit about us:If you are a Marketing Technology Specialist with Experience, then please read on...For over 30 years, we have grown into one of the top 10 largest LTC/ luxury senior living providers in the USA. Today we have 10's of thousands of facilities and have pioneered several new facets of the industry to improve the environment + quality of life for our tenants.Today, we are seeking an experienced Marketing Technology Specialist to join our growing team in our Bonita Springs, FL office. This role is directly responsible for oversite, management, and maintenance of the marketing technology platforms (websites and SaaS) within the Marketing Department. Both marketing and technology expert, this cross-functional role is equally comfortable discussing marketing technology as well as the strategies and trends impacting their use. Acting as a strategic partner for our Regional Marketing Managers, this role will be required to help support individual community digital marketing strategies for both PPC and SEO. Must also have expert-level ability to manage development projects, connect technology with marketing to increase leads, develop automation, and create efficiencies for Marketing and Communications functions. ***This is an onsite position in Bonita Springs, FL. A BA/BS or equivalent 4-year degree is a requirement***Why join us?For your hard work, you'll be awarded a generous compensation package which includes:

  • Competitive Base Salary & Overall Comp. Structure
  • Full Benefits Package (Medical, Dental, Vision, 401k w/match, PTO, etc.)
  • Great Work/Life Balance
  • Job Security (Stable, established, reputable, and growing company)Job DetailsWhat you will be doing: Website Management & Maintenance:
    • Interface with digital partners to ensure optimal performance of WordPress websites from a technical perspective, SEO and PPC accounts.
    • Manage lead and data processes, providing documentation for key stakeholders.
    • Perform website maintenance activities, troubleshooting of websites, improvements, functional optimizations, and development.
    • Make search optimization recommendations; execute accordingly.
    • Consistently test webpages across multiple browsers and email clients to ensure search optimization and functionality.
    • Manage and support website development projects as required; develop business requirements and training as needed.
    • Improve WordPress backend structure and implement CMS elements to allow for more streamlined website updates.
    • Oversee website security and stability; conduct updates as needed.
    • Conduct analysis of website and application requirements; update and alter application features to enhance performance.
    • Apply in-depth knowledge of object-oriented PHP programming, understanding of WordPress CMS, and working knowledge of front-end technologies including HTML5, JavaScript, and CSS3 to sites as needed.
    • Active contributor to web development best practices.
    • Work with Marketing Communications Specialist to develop personalized communications through dynamic content areas within our websites.Marketing Platform Management & Maintenance:
      • Administrate, configure and serve as support for our internal marketing technology platforms including HubSpot, Social Studio, BirdEye, and others as required.
      • Manage enhancement and data integration projects involving marketing platforms and data.
      • Monitor and maintain marketing data integrity between our marketing systems and CRM.
      • Understand business needs and translate the marketing vision and business requirements for new technology implementation.
      • Assess legacy and existing systems and processes to understand what needs to adapt to better fit our portfolio's needs.
      • Collaborate with cross-functional teams to achieve successful adoption, engagement and utilization of enterprise marketing technologies.
      • Technical documentation of processes and features.
      • Train marketing team members on all platforms; serve as tier-1 support.
      • Subject matter expert, super-user and product advocate - actively participate in our platforms' user forums/obtain certifications as needed.
      • Work with BI data analysts to support reporting efforts as needed.What you need to be successful in this role:
        • Bachelor---s degree in marketing, communications, information technology or business preferred with a minimum of five years of proven marketing experience
        • Minimum five years digital marketing and web management experience including email, social, pay-per-click, SMS/MMS, and search engine optimization.
        • Minimum five years robust analysis and reporting experience
        • Minimum five years knowledge of Google Analytics, UTM tagging and campaign tracking tactics
        • Experience developing short and long-term marketing strategies.
        • Strong presentation skills, proficient with Microsoft Power Point and Excel
        • Experience with a variety of Marketing Automation systems including HubSpot & CRM
        • Capacity to function in a fast-paced, high pressure environment
        • Ability to follow and take direction and feedback
        • Ability to build relationships and articulate ideas well
        • Excellent grammar, editing, proofing and copywriting skills
        • Good communication and interpersonal skills
        • Attention to detail for precise analysis of data
        • Critical thinking and problem-solving skills
        • Ability to work with teams and collaborate
        • Time management and multitasking skills with the ability to prioritize tasksBig + // Bonus Pts:
          • Previous experience with complex technology infrastructure projects
          • 2+ years of experience working with or in a technology focused teamInterested in hearing more? Easy Apply now by clicking the "Apply Now" button.

Keywords: Jobot, Bonita Springs , Marketing Technology Specialist, IT / Software / Systems , Bonita Springs, Florida

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