Brand Strategist
Company: Discovery Senior Living
Location: Bonita Springs
Posted on: January 25, 2023
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Job Description:
About Discovery Senior Living -Discovery Senior Living ranks
prominently among the 8 largest senior housing providers in the US,
and is nationally renowned for designing, developing, marketing,
and operating a multi-brand portfolio of upscale, luxury
senior-living communities.With a 30-year reputation and almost
14,000 existing homes or homes under development, our company is a
recognized industry leader with a penchant for excellence and
innovation.Discovery Senior Living is looking for a Brand
Strategist to join our home office team in Bonita Springs,
FL.POSITION SUMMARYThis collaborative position will lead marketing
and brand strategies for Discovery Senior Living communities across
national brands and regional brands. This includes developing
quarterly/annual community marketing plans with strategies to
support lead generation goals, channel analysis, tracking results
and reporting on ROI, investor relations, budget management,
monthly performance recaps, and a robust understanding of the
competitive landscape and sales objections. They will partner with
the Digital Team to communicate digital strategies for community
websites and advertising associated with community-wide marketing
campaigns, email communications, and platforms designed to support
lead generation, lead conversion optimization and reputation
marketing. They will also partner and work closely with both the
corporate and regional sales teams to develop marketing strategies
to support sales occupancy goals and address any sales-related
challengesThe Marketing Brand Strategist is directly responsible
for managing a Brand Specialist, who will assist in executing
collateral, advertising, direct mail, special events plans, social
media campaigns, new program launch materials, and community
communications. -ESSENTIAL DUTIES AND RESPONSIBILITIES--- Work with
the VP of Marketing, on high-level, DSL strategic initiatives to
support the current enterprise and future acquisitions and
community transitions--- Function as the trusted advisor on brand
marketing efforts, developing and executing quarterly/annual
marketing plans and strategies for communities across varying
brands in order to support lead generation goals. ---- Interpret
and synthesize competitive knowledge and market research data to
develop insight led strategies to inform lead generation decisions
and priorities--- Responsible for presenting the marketing
component of assigned communities for the company-wide, financial
presentations and any monthly focus-community
meetings/presentations.--- Manage investor relations including data
analysis, reporting, performance calls and any ad hoc requests---
Analyze monthly lead generation performance, tracking results and
reporting on ROI by channel--- Oversee and develop community
budgets and analyze monthly financials ---- Maintain in-depth
knowledge and market where appropriate DSL specific programs, such
as FlexChoiceSM, FitCamp -, Be Our Guest, Resident Ambassador, Home
Sellers, SHINE - Memory Care, etc.--- Become an expert of current
and future DSL markets, taking ownership of the business unit
through the understanding of the competition and local
socioeconomic factors--- Develop a robust understanding of
community competitive landscape and sales objections, articulating
insights to transform recommendations into innovative integrated
marketing campaign strategies--- Partner with corporate and
regional sales leaders for ongoing discussions including overall
strategy, differentiators, new opportunities and challenges, new
competition, and lead generation channel performance to meet
occupancy goals--- Strategize special Charity Lead Generation,
Grand Unveiling, Open House and Grand Opening events ----
Collaborate with Discovery's in-house creative arm, Discovery
Marketing Group to develop new, robust campaigns to support brand
awareness and lead generation goals ---- Maintain DSL brand
standards across all marketing--- Collaborate with the Marketing
Communications & Content Manager on community public relations,
media engagement, advertorials, editorials and unique, SEO rich
community specific content--- Join forces with the Digital Team to
communicate strategies for community websites and advertising
associated with community-wide marketing campaigns, email
communications, and platforms designed to support lead generation,
lead conversion optimization and reputation marketing--- Manage a
Brand Specialist who will:--- Develop support materials including
flyers, advertising, brochures, direct mail, special event plans,
new program and presentation materials, community communications,
etc. to drive traffic, convert leads and drive revenue growth and
move-in goals--- Grow social media engagement through community
social channels--- Respond to community reviews--- Assist with
onboarding and training new team members on marketing best
practices and programs ---- Other duties as
assigned.QUALIFICATIONSEducational Requirements and Experience:
Keywords: Discovery Senior Living, Bonita Springs , Brand Strategist, Other , Bonita Springs, Florida
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