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User Acquisition Leader

Company: Jettison
Location: Bonita Springs
Posted on: November 29, 2019

Job Description:

Best way to think of this role is that someone has to be experience with building mobile apps and holds experience monetizing those apps. The person will need direct experience with media buying/running campaigns due to having to be hands on in the beginning. They will need to roll up their sleeves and do everything from product development (we will have them leverage help from dev s on our team), audience development/value and monetize. Essentially as they are proving value in this app (product). A team will be built around them- they will manage a media buyer, developer, mobile designer, campaign manager, content creator, etc. They will need to focus on metrics- managing the PNL. The ideal candidate will have deep experience in direct response marketing including Display MediaBuying, AdWords, Native Advertising, Facebook paid ads, etc. Requirements: 5+ years experience Responsibilities: Lead a team of 3-4 to create and grow Android Launcher content focused on a specific audienceIdentify new networks, traffic sources and optimization opportunities to drive campaignperformanceBuild and maintain a forecast for how our acquisition costs and lifetime value for customercohorts will change over time; this will be a critical input into our overall business model andexpansion strategyNegotiate direct ad buysDevelop, launch, and optimize display, search, social and email campaignsLanding page consulting, testing, and optimizationA/B test creatives, copy, and android landing pagesReport and communicate results to internal stakeholders on a weekly, monthly, and as needed basisProvide insightful analysis of our UA spend and its resultsStay current on the mobile user acquisition landscape, growth trends, best practices, andcompetitor strategies to develop new ideas and initiatives for growth Skillsets: 5+ years experience in direct response digital marketing preferred5+ years of experience in managing mobile user acquisition campaigns across viable channels,including ad networks, social, and emerging technologyExperience building and leading high performing teamsExperience in Display Media Buying and other digital media traffic sourcesAbility to work in a fast paced, open & entrepreneurial environmentExperience in buying through tools like Google AdWords and Facebook paid adsFamiliar with media buying focused on customer acquisitionMust have a strong financial & analytical background and ability to interpret & present largeamounts of dataStrong knowledge of performance advertising statisticsStrong ability to make actionable decisions based on data from app analytics platforms, &internal data toolsExperience with app-based user acquisition a big plusExcellent written, interpersonal, communication & presentation skillsStrong organizational skills and attention to detailAbility to multitask with solid time management skillsAbility to thrive in a fast changing, fast moving, scrappy startup environment - provided by Dice

Keywords: Jettison, Bonita Springs , User Acquisition Leader, Other , Bonita Springs, Florida

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