Sales Counselor
Company: Brookdale Bonita Springs
Location: Bonita Springs
Posted on: August 1, 2022
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Job Description:
Overview:Make Lives Better Including Your Own.If you want to
work in an environment where you can become your best possible
self, join us! You ll earn more than a paycheck; you can find
opportunities to grow your career through professional development,
as well as ongoing programs catered to your overall health and
wellness.Full suite of health insurance, life insurance and
retirement plans are available and vary by employment status.
Additional benefits offered include, but are not limited to:Tuition
ReimbursementPet InsuranceAdoption Reimbursement BenefitsVariety of
Associate DiscountsThis is an incentive based position, which may
include bonuses, incentive or commission plans.Veterans,
transitioning active duty military personnel, and military spouses
are encouraged to apply.Please note, Brookdale is committed to
complying with all applicable laws and regulations regarding
mandatory COVID-19 vaccination.Responsibilities:Under limited
supervision, receives walk-in/call-in visitors and uses software
systems to identify and contact leads provided by the Business
Development Coordinator and current community residents.
Effectively explains and demonstrates to prospective residents and
their families the benefits of residing and receiving care at the
community. Communicates sales and contractual information and
closes contract sales to maintain and improve occupancy levels.
Solicits assistance of community staff to promote and explain
community services, practices, policies, pricing and other
information necessary to close the sale.Routinely reviews software
databases to identify and follow-up on leads from all sources.
Calls a lead and obtains additional information on personal
residential and care needs. Encourages prospective residents and
families to make wait list deposits. Maintains long term contact
with prospects to encourage continued familiarity. Encourages and
promotes visits and tours of community(s). Meets established goals
regarding contacts and tours to achieve desired sales goals. Enters
updated prospective resident information and status of relationship
into the lead management system.Maintains positive and
understanding relationships with current residents and their
family. Encourages their positive promotion of community to
friends, acquaintances and family. Identifies religious, civic and
social groups to which current residents belong to expand referral
network. Cultivate leads with current residents through positive
interaction and interest in activities and concerns. Follows-up
with resident referrals as identified. Explains and promotes the
Resident Referral Program to current residents.Assists in
identifying innovative events and methods to increase visitation of
targeted groups. Assists in planning, sponsoring, organizing, and
executing special events to inform and attract referrals and
prospects to visit community. Presents and demonstrates the value
and benefits of the community for its residents as appropriate to
stimulate interest and sales.Obtains and maintains knowledge of
competitors. Communicates community features to best compete with
competitor s strengths and weaknesses. May visit competitors
communities to understand how to best refer and market services and
products.Conducts personal tours of communities for prospective
residents and family. Schedules meetings with staff department
heads as requested or as deemed necessary to effectively convince
potential residents of abilities to meet their residential and care
needs. Understands needs of potential residents to highlight
community features that will satisfy them.Explains fee structure in
a manner that will be most meaningful and that will clearly reflect
the benefits of prospective resident s choices. Explains the
physical and financial assessment processes to prospects and
coordinates required staff interviews and credit checks.Closes
contractual arrangements. Communicates availability of units and
status of waiting lists. Obtains necessary personal information and
prepares standard, legal documents required for signature.
Communicates pricing structures and service rates. Obtains
signatures, required deposits and authorizations for
move-ins.Requests assistance of marketing assistant when
appropriate to coordinate needs relating to logistics of new
resident moves including such things as transference of keys,
furniture move-in coordination, unit preparation, new resident
orientation and welcoming, etc. Maintains continued contact to
reflect concern and interest for their continued wellbeing and
satisfaction after relocation to the community.May provide input
regarding the development of promotional brochures, videos and
mailings as used in networking referrals and marketing to
prospective residents.Prepares written reports and communicates
status of current success in a clear and concise manner.This job
description represents an overview of the responsibilities for the
above referenced position. It is not intended to represent a
comprehensive list of responsibilities. An associate should perform
all duties as assigned by his/her
supervisor.Qualifications:Education and ExperienceA Bachelor s
degree or equivalent in coursework and related experience is
required. Minimum of five years of progressive experience in the
real estate or health care field including experience in such areas
as promotion, public relations, or admissions, including a minimum
of two years with a proven sales or promotion track record. Prior
experience selling or promoting senior residential and health care
services is highly preferred.Certifications, Licenses, and Other
Special RequirementsReliable car transportation with insurance,
plus a valid driver s license.Management/Decision MakingApplies
existing guidelines and procedures to make varied decisions within
a department. Uses sound judgment and experience to solve
moderately complex problems based on precedent, example,
reasonableness or a combination of these.Knowledge and
SkillsPossesses extensive knowledge of a distinct skill or function
and a thorough understanding of the organization and work
environment. Has working knowledge of a functional discipline. Has
knowledge of residential, psychological, social and health care
needs of seniors. Knowledge of competing organizations strengths
and weaknesses and ability to maintain this information to maximize
sales and occupancy potential. Ability to assist with the
development of marketing strategies to compete within the local
market. Ability to successfully persuade potential residents and
families to make deposits and ultimately move to community. Ability
to relate positively with networking sources and provide solutions
to perceived needs for their referrals. Ability to explain complex
alternative contractual arrangements in a clear, concise and
patient manner to prospective residents to best convey the benefits
to be gained by their choice. Flexibility to adjust hours of work
to the needs of potential residents and referral sources. Ability
to develop work schedules, work independently and manage multiple
projects simultaneously. Ability to handle multiple interruptions
to schedules to meet the needs of potential residents and families.
Knowledge of marketing software and the ability to accurately and
efficiently maintain lists, reports etc. for effective follow-up
use by self and others. Ability to effectively communicate
promotional and sales needs and information to internal marketing
and support staff. Willingness to follow up with potential referral
sources and assist with specific leads as requested.Physical
Demands and Working ConditionsStandingWalkingSittingUse hands and
fingers to handle or feelReach with hands and armsStoop, kneel,
crouch crawlTalk or hearAbility to lift: up to 25
poundsVisionRequires interaction with co-workers, residents or
vendorsOccasional weekend, evening or night work if needed to
ensure shift coveragePossible exposure to communicable diseases and
infectionsRequires Travel: OccasionallyBrookdale is an equal
opportunity employer and a drug-free workplace.
Keywords: Brookdale Bonita Springs, Bonita Springs , Sales Counselor, Sales , Bonita Springs, Florida
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